Working with e-InBusiness, we were appointed by Heinz to design a new ecommerce site called Heinz2U, which was to be developed on the Microsoft Commerce Server platform.

Launching with the new range of Heinz Carb Check products, it is planned that the site will continue to develop to potentially include a wide range of Heinz products including merchandise.

The challenge for us was to create a site which would have restricted navigation for launch, but would be flexible and scaleable enough from a structure and planning perspective to incorporate a far larger and diverse range of products and categories as the site developed.

We therefore designed and produced a range of options for the site design looking at store and product layouts, customer information and checkout process as well as looking at supporting pages for the range such as carb comparisons and menu planners.